11. Goodwins theory

Based on the theories we have studied in class, Goodwins amplification theory seems to be more pervasively found in a conventional music video. This means that the footage is not necessarily based on the lyrics of the song, there is however more a focus on emotions and what the artist is feeling. These emotions are usually portrayed with vibrant lighting, slow motion and persistant 'moments of pleasure' to link the artist to the consumer.