From the research I have attained, and the contemporary music videos I have studied, here is my list of the conventions of a typical contemporary music video:
- Lip syncing
- Close up of instrument to indicate genre
- Long shots of the dancers if Pop are band if in the Rock genre
- Change of costume
- A huge variety of shots to correspond with the fast beat
- 'Moment of pleasure' artist may have eye contact with the camera
- Narrative
- Montage editing
- Match on action
- Concept
- Cuts on the beat
- Moving camera to enhance any movement in the footage
- Muted footage
- Cutaways
- Close up of the singers face
- Point of view shots
- Music video will always feel dynamic throuh the overlaying of images
- Anything is possible in the video
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