13. Genre research

After much research and thought, we, as a group have now chosen to produce a promotional package, including a music video in the genre of garage. This is because it was crucial for us to pick a song that doesn't already have a music video, and that is different from the typical contemporary popular music that has no originality.

'garage is a loose, urban definition for a commercially-oriented, disco influenced subgenre of house music. Like most variants of house, the genre follows a traditional four to the floor house beat, and makes heavy use of synthesizers, samples and soulful vocals, although unlike in more electronically bent Chicago and deep house, presence of acoustic instrumentation is much more common. '

Here is a moodboard of iconography from the garage genre, it is obvious from some of the images, that garage artists like to be represented in a 'hard' manner: