It is clear from the results that there are a lot of people who indeed listen to the garage genre, which indicated that to produce a video for that genre will be a good idea. And I was not supreised to find out that 60% of my interviewees believed that this was to do with age. Garage is a very youthdul genre of music and usially is exhibited by young artists such as Tinie Tempah, who started out in his early teens. There was also no suprises when I found out that most people would visualise a garage artist in black hoodies, or some sort of obscuring clothing. Based on the research I attained, I also found the same thing; most garage artsits would wear black to connote their urban interests. I was, however suprised to find out that most people would expect a lot of people to be in a garage music video. This has been proved true by some music videos, however I believe that a garage music video could still meet the conventions without the crowd. Finally, the theme of violence seems to be pervasive in the garage genre. I have decided to break this convention as I feel that it is innapropriate and a garage video with a good concept would be suitable.
Gaby, make sure you write some sort of analysis to explain clearly what your audience research told you about music habits, and how you plan to use this information / data to assist you in the planning of your music video and the planning of your promotional material.
ReplyDeleteSJA